By Kelsey Sullivan, Marketing Communications Specialist, AstroNova, Inc.
In the pharmaceutical industry, a product label’s performance goes far beyond branding. Ensuring pharmaceutical products are correctly labeled is one of the most critical components of the pharmaceutical supply chain. These labels,whether they are for tablets, capsules, ointments, etc.,are what the consumer relies on to obtain accurate information and use the product safely.
With constant changes in labeling regulations and the need for custom information, it is logical to produce these types of labels in small batches. Relying on pre-printed labels from an outside resource can result in costly minimum order quantities and obsolete label inventory.
With today’s label printing technologies, it is easier than ever to cost-effectively produce small batches of pharmaceutical labels that are fully compliant and professional in appearance, right within your own facility.
Here are four common labeling challenges that are easily solved by taking pharmaceutical label production in-house:
1. Effortlessly Adapt to Ever-Changing Labeling Regulations
All health and pharmaceutical labels must be in compliance with federal and state regulations. This includes printing variable data such as barcodes, serial numbers and expiration dates as well as custom printed information such as proper storage, allergen alerts, dosage and method of administration.
Thus, labels need to be constantly reviewed to show the most up-to-date information. Taking the labeling process in-house allows manufacturers to instantly revise labels ensuring that they comply with new regulations as well as monitor variable data and ensure custom printed information is accurate.
2. Reduce the Chances of Mislabeling or Labeling Errors
Mislabeling remains a common concern among pharmaceutical companies. If there is any risk that the wrong information or color code could be selected, there is a possibility of human harm or costly recalls.
There is even greater mislabeling risk when relying on pre-printed labels from an outside vendor. As simple as it may be,an invalid expiration date can cause manufacturers to discard thousands of dollars in printed labels and delay shipments until new labels are created, printed, received, inspected and applied.With label production in-house, manufacturers are able to quickly apply updates while removing costly setbacks associated with outside vendors.
3. Eliminate Overstock & Minimum Order Quantities
Along with labeling regulations and mislabeling, printing pharmaceutical labels in-house permits manufacturers to substantially reduce pre-printed label inventories and print only the exact quantity needed. As a result,manufacturers can eliminate labels that may become obsolete before they are used, saving money in overstock expenses.
4. Differentiate Your Brand
Product branding is influential in the pharmaceutical industry. How a consumer perceives the value of your product can influence their decision to whether to buy yours or another manufacturer’s product.
Today’s professional in-house label printers give manufacturers the opportunity to easily gain a cost-effective advantage over the competition.With full control over brand design, imagery and positioning–you can ensure your product is the one that instills trust and stands out on the shelves.
AstroNova brands QuickLabel and TrojanLabel are a member of PMMI and will be showcasing this technology in Booth C-3906at PACK EXPO Las Vegas in September.Come see us at the show to learn more about our in-house label printing solutions!
About Kelsey Sullivan
Kelsey Sullivan has worked for AstroNova since 2015. In her current position as Marketing Communications Specialist, she spends her days creating compelling and influential content for a wide variety of channels. She’s a firm believer in the transformative power of red lipstick, and in her free time,you’ll most likely find her at a rock concert.