By Chris Siegele, sales and marketing specialist, Omega Design Corporation
Everyone wants a good deal. As consumers, we buy televisions during Black Friday sales, shop the week after Christmas to get 50 to 75 percent off and use our coupons and Groupons for savings. However, translating that mentality to purchase decisions on packaging equipment requires some adjustments. Searching for deals in the pharmaceutical sector can steer buyers toward uncertain quality, unproven suppliers and non-existent post-sale support. A better solution for long-term savings is equipment standardization.
When we talk about standardization, we are often talking about on an industry-wide scale or standards dictated by governing bodies or institutions. These can be useful for cross-channel communication and connectivity, and they serve to align expectations across an industry. However, individual companies can also strive to standardize their processes and their products internally. Consider how drone delivery of goods currently lacks the standards necessary for its facilitation, but drones of all sorts are mass-produced to standards determined by each manufacturer. In this instance, mass production saves on costs for the manufacturer at the production stage and those savings transfer to the consumers.
Packaging equipment, however, does not come right off the shelf. Machines are designed to order, built to order and then sold with differences from all former and latter machines to suit the buyer’s needs. For OEMs with a long history of building packaging machinery that specifically meets our customers’ needs, the idea of standardization goes against a legacy of usual business practice. Detailed user specifications bring about customized equipment where the best outcomes are built into the next one. This drives continuous improvement but does not apply downward pressure on pricing.
So, is there a way to offer standardized solutions that both meet the rigorous needs of the pharmaceutical manufacturer while also providing a cost-efficient solution—especially for the entry-level buyer or small-scale operation? The answer is yes. There is a sweet spot where proven machines can be offered at reduced prices. By using the most specified options as a guide, we can create more standardized and less divergent equipment that will be accepted for broader use cases.
An efficient standardization program creates improving machines at decreasing prices. Take a new look at the best equipment in the industry. OEMs are implementing new models with a renewed focus on standardization as well as personalized—all available in a streamlined package, from quoting through installation, with the same great post-sale service and support. This win-win model will help to make best-in-class equipment more accessible, contributing to improvement in product quality and bottom lines.
Omega Design Corporation is a member of PMMI and will be showcasing its set of standardized offerings in Booth #1613 at PACK EXPO East on April 16 – 18.
About Chris Siegele
Chris Siegele is a sales and marketing specialist at Omega Design Corporation, located outside Philadelphia, PA. He keeps his pulse on the leading edge of the packaging market, contributing to several articles in the PMMI Media Group and beyond. For the past six years, Mr. Siegele remained at the forefront of the serialization market, acting as a key resource around Omega’s serialization initiatives. A graduate of the University of Pittsburgh with a degree in Communications, he has been in the business of communications for more than 14 years providing expertise in business strategy, brand positioning, public relations and market analysis.