By Karen Langhauser, Chief Content Director, Pharmaceutical Manufacturing
Appropriate to my title as Chief Content Director for Pharmaceutical Manufacturing, an unimaginable amount of pharma industry content crosses my virtual desk on a daily basis (see my 10,307 unread emails as proof). Each day, our publication expands its business relationships and partnerships with tradeshows, public relations professionals, equipment manufacturers, drug companies, consultants, etc. – and with this, managing my informational “supply chain” becomes more and more complicated.
Gone are the days when a neatly stacked pile of business cards constitute an organizational strategy. The same can be said for the pharmaceutical supply chain.
The growing complexity of the pharma supply chain has left companies searching for information on how to manage new supply chain challenges. In the last year alone, over 10 percent of our online article pageviews can be attributed to articles discussing supply chain issues. Specifically, the most popular supply chain topics include cold chain, security and serialization. White papers and special reports focusing on supply chain topics are among the most frequently downloaded assets by our readers.
None of this is surprising, as the benefits of a tightly run supply chain are hard to argue. McKinsey estimates that end-to-end supply chain expenses represent close to 25 percent of pharmaceutical value chain costs, with an annual spend of $230 billion. This means even minor improvements in efficiency could mean billions of dollars of savings—savings that can be invested into other crucial business areas.
But, as the pharmaceutical industry finds itself leveraging external partners in order to meet the flexibility and response time demands of the market, supplier networks are becoming increasingly global and virtual, which makes it more difficult to run a tight ship.
The prevailing recommendation is currently cloud-based supplier/customer portal solutions. These solutions can facilitate collaboration and link everyone
through a single integrated network—even those with different IT architectures or ERP systems. This means suppliers and CMOs don’t have to install specific software applications in order to collaborate with pharma manufacturers.
Cloud-based platforms offer the promise of a connected, smart and efficient supply chain ecosystem with the future goal of a fully digitized pharma supply chain within reach.
What probably isn’t within reach is the bottom of my email inbox. However, refining and fine-tuning the links in my informational supply chain ultimately leaves me with a robust network from which I can pick and choose the best possible suppliers of information, which in turn enables uninterrupted production of quality content.
Healthcare Packaging EXPO attendees can visit Pharmaceutical Manufacturing, a publication by Putman Media at booth S-7875.
About Karen Langhauser
Based in Asbury Park, New Jersey, Karen currently serves as Pharmaceutical Manufacturing’s chief content director. She joined Putman in 2013 as the digital content manager for Pharmaceutical Manufacturing. Formerly the editor-in-chief of Food Manufacturing magazine, Karen was particularly successful at reaching readers through the magazine’s digital platforms, launching the brand’s first daily newsletter. Karen graduated with honors from Bucknell University. She is also a retired Garden State Rollergirl, known to the roller derby community as the “Predator-in-Chief.”